Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR) is a concept that organizations, especially (but not only) the company is to have a responsibility towards customers, employees, shareholders, communities and the environment in all operational aspects of the company.
CSR is closely related with sustainable development “, which argued that there is a company in implementing activities should base decisions not only based on financial factors, such as profit or dividend but also should be based on social and environmental consequences for today and for the long term.
Today is the biggest concern of a company’s role in society has improved with the increased sensitivity and awareness of environmental and ethical issues. Problems such as environmental destruction, the treatment is not feasible for employees, and production defects that cause the nyamanan or danger for consumers is to become the main newspaper. Government regulations in some countries about the environmental and social problems the firm, as well as standards and laws are often made to countries beyond the authority of regulations (for example, regulations made by the European Union. Perusahaam Some investors and investment management policies have started considering a company’s CSR in making their investment decisions, a practice known as “socially responsible investment” (Socially responsible investing).
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The Importance of Vision and Mission For The Company
Vision is a starting point the fact of a company tomorrow. Vision in the right is a very powerful idea that can make the early leap to the future with all the resources to realize this vision. Vision has the right charm and cause other people to make a commitment, generate energy and enthusiasm, to create meaning for the life of the company, to create standards that can be used to measure the success of the company, can be used outside people (customers) to measure the benefits for the company, to be the main bridge between what the company now works with the company what you want in the future, is the main prerequisite for the moment and is the strategic basis for formulating the company’s mission. Intel has a vision of encouraging ongoing innovation boundaries so that people can make life more enthusiastic, more fulfilled and easier to manage. Intel’s commitment to a strong drive to the front of the technology have made the transformation of the world with the leap and bound. Intel is a company which is always in motion, coal, creating an industry that never breaks. Conference partner Intel to develop innovative products and services, rally to support the industry can provide a solution to the settlement of better collectively to provide greater benefits and more quickly.
Thomas Watson Sr. change the company name Computing Tabulating Recording Company became International Business Machine (IBM), although at the time not operate internationally, but Thomas Watson have the vision that the company later became the company that operates internationally. When Watson named International Business Machine (IBM) when many people are mentertawakannya. Even if there is a name that Watson was too exaggerate business. But now IBM is a modern company and the manajernya a role model with the white shirt, plain tie, the spirit of the extraordinary. In the year 2003 selected as IBM Computer Company of the world’s most spectacular version of Fortune magazine.
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